Work with The Rail Agenda
You have the substance. Make sure the sector hears it.
Specialist companies in European rail have real weight behind them — the projects, the engineering, the market relevance. Getting that substance in front of the operators, infrastructure managers and system integrators who make the decisions is a different discipline.
That discipline is what The Rail Agenda is built on. An independent publication covering the European rail sector, working from one principle: signal over noise. Find what actually matters, cut the announcement language, make the message useful to professional readers.
That principle is why the readers are there. And it is what every partnership and every client engagement is built on.
Who you work with
The Rail Agenda is edited and published by Dan Jensen — a journalist with more than 25 years of experience in B2B media and business reporting.
Not a platform. Not an agency. One editorial voice that readers across the sector already know — and that knows how to make technical substance readable, credible and relevant.
Who you reach
The Rail Agenda’s newsletters — Tuesday Brief and Friday Brief — deliver the 25% of rail news that matters most, read by the people specialist suppliers want to reach: technical and commercial decision makers at operators and infrastructure managers, engineering and procurement professionals at suppliers and system integrators, consultants, analysts and policy professionals. An active LinkedIn presence extends that reach across the sector.
Not random clicks. The professional core of European rail.
Two ways to work with The Rail Agenda
1. Partnerships — get in front of the sector
Put your name where your market already reads. All partnership content is clearly marked as sponsored and kept separate from editorial coverage — that independence is what makes the audience worth reaching.
Newsletter sponsorship Your message in both weekly newsletters for one week. Written to fit the format readers trust — not a banner they scroll past. 500 EUR / week
Sponsored industry article Your launch, contract win or market entry — developed together and published as a sponsored article in The Rail Agenda’s Industry section, promoted in the newsletter. Written with editorial discipline — clear, factual and worth a professional reader’s time. From 1,100 EUR
Custom Event promotion, trade fair push, survey or something else entirely. Tailored to your goal. Price on request
2. Editorial Services — sharpen how you communicate
The same editorial discipline behind The Rail Agenda, applied to your market-facing communication — separate from editorial coverage. For companies that need to sound as strong as they actually are.
Press releases and launch communication Releases written with editorial discipline instead of promotional language — so journalists use them and buyers read them. For product launches, contract wins, project milestones and market entries. From 600 EUR
Executive and expert thought leadership CEO, CTO and technical expert positioning built on real substance. LinkedIn posts, opinion pieces and interview-based content — written to sound like the person, not like a press office. Individual proposal
Market explainers and white papers Concise, editorially structured explanations of technical, regulatory or commercial developments — for audiences that need to understand a subject, not be sold to. Individual proposal
Editorial retainer Ongoing editorial support without a full agency: content planning, angle development, rewriting, press, LinkedIn, newsletter input and editorial sparring. Continuity instead of one-off production. Individual proposal
How it works
Send a short description of what you want to achieve. You get an honest assessment of whether — and how — it fits, and a concrete proposal. Straight answers, quickly.